As an email marketer, selecting the right tool is essential to make sure your emails stand out in a crowded inbox. Mailchimp and Constant Contact are among the most well-known email marketing services available today. Our team at Flare Compare decided to compare these two and see which one deserves your marketing dollars.
Email Templates
As far as email templates go, both Mailchimp and Constant Contact offer a vast selection with several customizable options to help you create a visually appealing email. Mailchimp provides over 100 templates, while Constant Contact offers around 200. In terms of customization, both platforms also allow you to choose color schemes, add images, and edit font sizes and types.
Verdict:
Both platforms provide a wide variety of templates, but if you’re looking for more choices, Constant Contact is the winner.
User Interface
Mailchimp’s interface is easy, intuitive, and well organized. As an email marketer, you’ll find it easy to navigate the platform and accomplish your goals. On the other hand, Constant Contact’s dashboard layout is slightly cluttered, making it difficult to tailor your campaign information accurately.
Verdict:
Mailchimp’s interface is more straightforward, user-friendly, and modern.
Email Automation
Mailchimp is well known for its automated email sequences, which allow you to set up your messages based on specific triggers, making it easy to automate your email campaigns. Moreover, Mailchimp’s automation also allows for optimization and personalization based on user responses.
Constant Contact also supports automation, and it provides several email sequence templates to make the process easy. However, its service is not as intelligent as Mailchimp’s automation process.
Verdict:
Mailchimp wins in terms of email automation, as it provides more personalization options and analytical tools.
Pricing
Both Mailchimp and Constant Contact offer pricing plans that scale with your contact list size. Mailchimp’s fundamental plan starts at $9.99 per month, and the basic Constant Contact plan starts at $20 per month. However, Mailchimp charges a premium for its automation features. For businesses that use marketing automation heavily, Mailchimp can be a bit more expensive.
Verdict:
If you're just starting with email marketing, Constant Contact's entry-level plan is more affordable. However, Mailchimp can be more cost-effective for larger businesses in the long run.
Customer Support
Both Mailchimp and Constant Contact are renowned for providing solid customer support via phone, email, and web customer chat. However, Mailchimp has a more extensive self-help center and Knowledge Base than Constant Contact.
Verdict:
Mailchimp provides better customer support, which is essential in case something goes wrong or you encounter an issue while sending campaigns.
Final Thoughts
Both Mailchimp and Constant Contact are excellent email marketing tools, but ultimately, the best choice will depend on your business’s specific needs. If you're a small business with a tight budget, Constant Contact might be the right choice. But if you're an enterprise company that wants to invest heavily in email marketing, Mailchimp should be your choice.
Remember, the most important thing is to choose software that suits your brand and makes your email campaigns a success.